Goji berry health benefits
Boosted immune system and flu protection
A boosted immune system and flu protection can go hand-in-hand. The vitamins in goji berries may be able to increase and support both.
Early testing in laboratories shows that goji berries help enhance the effectiveness of flu vaccinations in aged mice. This is important because the flu vaccine doesn’t always provide adequate protection against the virus.
The study suggests that goji berries may prevent subsequent infections for older adults who’ve received a flu vaccine. But remember, goji berries aren’t a replacement protection against the flu. Be sure that you and your family members get your flu shot every year.
Potential weight loss aid
Goji berries pack healthy food energy into small servings. Their rich, sweet taste, along with their high fiber content, can help you stay on track with eating healthy. Turn to them for a light snack to prevent overindulgence at mealtime. Add them in your yogurt or salad in the same way you would use raisins.
Their nutrition value as a low-calorie, low-sugar option makes them a perfect substitute to other dried fruits with higher sugar content. A one ounce serving of goji berries has only 23 calories.

Antioxidants for eyes and skin
Studies have cited the high level of antioxidants in goji berries, especially zeaxanthin. It’s the zeaxanthin that gives goji berries, saffron, and bell peppers their bright color.
Antioxidants protect cells against breaking down when they are exposed to elements such as smoke and radiation. What’s more, foods with healthy levels of antioxidants are often high in fiber and low in unhealthy fats.
The same study also found that older adults who ate a daily dietary supplementation with goji berries for 90 days had less hypopigmentation and less drusen, or yellow deposits, in their eye
Maintain blood sugar
Sweet goji berries may your new favorite food if you have a particular sweet tooth. Goji berries can help:
potentially lower blood sugar
improve sugar tolerance
alleviate insulin resistance
improve and recover cells that help produce insulin
Talk to your doctor before you start adding goji berries to your diet, especially if you already have low blood sugar. If you do start eating them regularly, you may want to check your blood sugar more often.
Increased testosterone
Goji berries have a long history tied to sexual fertility. One study in rats showed that goji berries significantly:
increased sperm quantity and movement
shortened erection, capture, and ejaculation response
improved sexual ability
improved recovery of testosterone levels
Research suggests that goji berries may be an alternative to prescription for erectile dysfunction like Viagra.